Natural Search Blog


Text In Street View Could Be Used For Quality Improvement

Philipp Lenssen at Google Blogoscoped observes that Google could potentially use OCR (optical character recognition) to attempt to derive text from signage and such within Google Street View images in order to create further enhancements.

Grauman's Chinese Theatre
Grauman’s Chinese Theatre in Street View
, Los Angeles.

However, I see a much more immediately valuable use that could be put to text scanned from the images — quality improvement of address pinpointing functionality. (more…)

Google Map API to Now Include Ads

InfoWorld reports that at a conference yesterday, Google Maps engineer Andrew Eland announced that Google has integrated its AdSense program with Google Maps so that those using their Maps API and developer tools would be able to derive money off the clickthroughs to the map ads when displayed on their site pages.

Closeup - Ads in Google Maps
Detail – Google Map Ads

(more…)


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