Natural Search Blog


Local Store Inventories Might Help Yellow Pages SEO

In an article posted on Search Engine Land this morning, I outline how Google Maps are increasingly appearing for keyword searches, reducing referral traffic to internet yellow pages. In a brief companion piece, I also mention how embattled yellow pages should step-up their SEO game. If Google Trends is truly indicative of a sea-change that is hitting online yellow pages sites, then they must do something about it:

Top IYPs & Business Directory Sites
Natural Search Performance of Top Yellow Pages Sites in Google

(Click to enlarge) (more…)

Can NearbyNow Escape The Fate of Local Shopping Search Engines?

NearbyNowGreg Sterling points out that a number of companies are attempting to build out inventories of local brick-and-mortar stores and expose this info via search capabilities. Greg notes that NearbyNow has just raised $11.75 million in additional funding, and that there are compelling reasons to believe that local product shopping search satisfies a lot of user needs and conforms to existing shopping behavior. Greg states:

Every shopping engine that doesn’t have this local store data will suffer at the hands of those that do. The significance of this and its potential impact on online shopping (and by extension mobile) cannot be overstated.

My initial gut reaction to NearbyNow is along the lines of: “I’ve seen this during the era of dot-bombs, and it didn’t work — why should it work now?” (more…)


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