Natural Search Blog


Website Optimizer – Great Tool For Tracking CRO

If you have a Google Adwords account, you have access to the Website Optimizer tool that is a very nifty application to get a great idea of the Conversion Rate Optimization (CRO). PPC campaigns nowadays do not come cheap and the crucial factor is to keep track of the conversion rate of your sales funnel.

The actual conversion process involves testing a landing page leading to a signup or filling in of a form or a thankyou page in the event of a successful sale of a product. With Website Optimizer, you can set up experiments that involve Multivariate testing or A/B testing to track which version of the landing page is pulling in the desired results.

(more…)

Do Users Trust Organic Or Paid Results More On Search Engines?

It is a known fact that Pay Per Click (PPC) model of advertising has contributed the most revenue to the Google coffers in the past few years. The fact that paid search contributes to only 12% of the total search traffic is fascinating with a bevy of tools flooding the market all promising to deliver the ultimate solution in paid search marketing.

Organic search is still the biggest driver of search traffic at a whopping 88%. Unlike paid search where results are measurable accurately and instantly, the organic SEO process is a long term strategy with measurable results becoming clearer over time. Yet, the big question in every online marketer’s mind is – Which results do users trust more on search engines – the organic or paid results?

(more…)

organic search

Related tags

and/or
and/or
and/or
and/or
and/or
and/or
and/or
and/or
and/or
and/or

Related elsewhere
organic-search
netconcepts
paid-search
multivariate-testing
auckland-seo-consultancy
website-optimizer
conversion-rate-optimization
landing-page
conversion-page
ab-testing
control-script
tracking-script
RSS Feeds
Categories
Archives

Fatal error: Uncaught Error: Call to undefined function split() in /home2/sspencer/public_html/naturalsearchblog.com/wp-content/plugins/nicearchive.php:55 Stack trace: #0 /home2/sspencer/public_html/naturalsearchblog.com/wp-content/themes/naturalsearch/footer.php(33): get_niceArchive() #1 /home2/sspencer/public_html/naturalsearchblog.com/wp-includes/template.php(688): require_once('/home2/sspencer...') #2 /home2/sspencer/public_html/naturalsearchblog.com/wp-includes/template.php(647): load_template('/home2/sspencer...', true) #3 /home2/sspencer/public_html/naturalsearchblog.com/wp-includes/general-template.php(84): locate_template(Array, true) #4 /home2/sspencer/public_html/naturalsearchblog.com/wp-content/themes/naturalsearch/index.php(49): get_footer() #5 /home2/sspencer/public_html/naturalsearchblog.com/wp-includes/template-loader.php(74): include('/home2/sspencer...') #6 /home2/sspencer/public_html/naturalsearchblog.com/wp-blog-header.php(19): require_once('/home2/sspencer...') #7 /home2/sspencer/public_html/naturalse in /home2/sspencer/public_html/naturalsearchblog.com/wp-content/plugins/nicearchive.php on line 55