Natural Search Blog


LinkedIn, But NoFollow Link Love

We all knew it was only a matter of time, but still secretly hoped that the honeymoon would last forever. It does appear that LinkedIn has started nofollowing public profile links…but with a strange twist.

I’ve been so heads down in client audits that I didn’t discover this until, ironically, doing another audit for another client. However, I also don’t recall seeing many blog headlines in my Netvibes, so perhaps this one has rather floated under the radar a bit. Even a quick scan in Google doesn’t turn up much beyond this post, ‘Linkedin adds rel=”Nofollow” to profile links‘ over at Kingpin SEO, which dates this change around early-mid November. Based on my recent audit schedule, would make this about right.

(more…)

Good Practices SEO With A Tinge Of Creativity

Search engine marketing is increasingly becoming popular with people from all walks of life and businesses of all hues adopting the web in a big way. The global recesssion has clearly thrust SEM into the spotlight as a great way to drive targeted traffic that is measurable and also making a huge difference to the bottomline of any company, the $ generated in revenue.

Search engine optimisation(SEO) and Pay per click (PPC) marketing are being accorded increasing importance as affordable means of tapping the market potential by reaching a targeted audience on the web compared to the traditional TV and/or newsprint advertising which are more expensive and the results are hard to measure. It is all the more imperative that SEO practitioners adopt more white hat creative methods to improve the visibility of their clients’ sites.

(more…)

Measuring Link Bait

Last week, Stephan Spencer talked about The Social Media Underground over at Search Engine Land. While the broad brush strokes of the article were across social media, the technique of link baiting however was very much at the center. Of course there are endless ways to paint on the link bait canvas, but in many cases, there will be an element of social media involved, which may also mean time and/or money.

Link bait can be a powerful tool, especially when used in conjunction with a powerful social media network. Like many things however, it generally comes at a cost. Even if there aren’t any direct costs, such as engaging writers or paying for services directly, there will at least be direct time if you or your company creates the link bait yourself, and potentially in-kind costs, such as helping to return the favor or similar for someone else within your social media network.

(more…)

Speaking at Dallas WordCamp 2009

Wordcamp Dallas 2009I’m speaking at this year’s WordCamp in Dallas again later this week.

WordCamp is a mini-convention for WordPress and blogging enthusiasts. Some of the content is WordPress-centric, but other content is applicable to bloggers in general, such as how to promote your blog and other stuff.

I’ll be speaking on how to use social image sharing services for promotion. Social media sites such as Flickr allow people to publish and share their photos with many other people, and the site is well-constructed in terms of search engine optimization, so posting images there helps get media distributed all over. Using Flickr can help one gain more attention, inbound links, and overall search rankings.

I’ve spoken on using Flickr for promotion and optimization before, and I’ve written on details of image optimization here a number of times.

I’d further recommend blogging to everyone – I first started blogging here on the Natural Search Blog as a guest, after Stephan Spencer invited me, and it eventually changed my overall career path. Be sure to check out Stephan’s articles on blog optimization, btw, since he’s pretty much the top authority out there on the subject.

There’s still a few seats left for Dallas WordCamp – sign up before they’re all gone!

программа тренировок на массу

Local Search & Social Media Company Praized Worth Watching

Praized LogoPraized, a startup that offers a social media app targeted to locally-oriented blogs and sites, is well worth watching. The app allows blogs to easily provide their constituents the ability to rate local businesses, and display the ratings alongside the traditional directory info of biz name, address, and maps.

Praized business listing for Pastis
(click to enlarge)

(Try out their local search engine to view businesses and ratings.)

Praized was built by some local search veterans from the Yellow Pages Group, and it’s already managed to nab small dribbles of acclaim — most recently, it was named a finalist in Red Herring’s Canada’s Top 50 Canada award which recognized the year’s most promising private technology ventures in Canada. (more…)

Amazon Acquires Social Media Book Site Shelfari

Amazon has acquired Shelfari, a site where people can share their reading lists, review books, and find books to read. Others have noted that Shelfari sports a cool user interface, but I note that there are quite a few book list sharing sites out there like it, such as LibraryThing, aNobii, and GoodReads.

Shelfari's Engaging User Interface

I’m not sure that the UI alone is really enough to differentiate Shelfari from the pack, particularly if Amazon over-commercializes it. I think if it tries to push book sales too much, it might easily disaffect the usership and they could easily swing over to one of the handful of competitors. (more…)

Whitepages.com Acquiring Snapvine, Focuses On Community Development

WhitePages.com Snapvine MergerWhitePages.com is acquiring Snapvine, a service that allows people to associate audio files with various resources like social networks, photos, text, and blogs. Snapvine enables facilitates voice blogs, similar to podcasting, but perhaps with a little greater ease.

WhitePages states on their blog that they’ll use Snapvine’s technology to provide their users with free, private voicemail boxes. In addition, WhitePages will roll out other features such as email and SMS services.

I think this signals that WhitePages.com will be pursuing community development as an ongoing strategy to maintain and build their traffic. This could be a really strong strategy — encouranging community engagement could drive up usage and associated ad revenues considerably for the residential listings directory. WhitePages.com also offers yellow pages directory service through a partnership with Idearc’s Superpages.com.

Considering the rise of Twitter and other mobile phone services, VOIP applications like Snapvine could be poised to be the next big thing.

The Seattle Post-Intelligencer reports that the deal likely comes in below previous valuations for Snapvine.

ways to loose weight

Google to launch ‘Friend Connect’ tonight

Google’s newest foray into social media will launch tonight in preview release at Campfire One. Google’s announcement about Friend Connect states that webmasters may use the service to easily set up social media sharing services on their sites, encouraging online communities to develop and potentially help to promote the site. Google Friend Connect functionality includes user registration, invitations, members gallery, message posting, reviews, and third-party applications provided through Google’s OpenSocial developer community. (more…)

LinkedIn Beta Tests New Homepage Layout

So, I’m at the SMX West conference tonight, hopping around networking with people and every so often updating my Flickr pix or sending work emails when I noticed that LinkedIn is apparently beta-testing a new homepage layout on me. Check out the screengrab of what I see now when I login to LinkedIn:

LinkedIn Beta of New Homepage
(click to enlarge)

So, they want feedback on their new design, so I’ll give it here. (more…)

Organic Search Marketing in 2008: Predictions

If you’re even the slightest bit aware of what’s been going on in organic search marketing, you couldn’t help but know that Google made a number of changes during 2007 which impacted the natural search marketing programs for many webmasters. So here’s my little post predicting where I see the trends pointing and what we can expect in 2008 and beyond… (more…)


Fatal error: Uncaught Error: Call to undefined function UTW_ShowCurrentTagSet() in /home2/sspencer/public_html/naturalsearchblog.com/wp-content/themes/naturalsearch/footer.php:5 Stack trace: #0 /home2/sspencer/public_html/naturalsearchblog.com/wp-includes/template.php(688): require_once() #1 /home2/sspencer/public_html/naturalsearchblog.com/wp-includes/template.php(647): load_template('/home2/sspencer...', true) #2 /home2/sspencer/public_html/naturalsearchblog.com/wp-includes/general-template.php(84): locate_template(Array, true) #3 /home2/sspencer/public_html/naturalsearchblog.com/wp-content/themes/naturalsearch/index.php(49): get_footer() #4 /home2/sspencer/public_html/naturalsearchblog.com/wp-includes/template-loader.php(74): include('/home2/sspencer...') #5 /home2/sspencer/public_html/naturalsearchblog.com/wp-blog-header.php(19): require_once('/home2/sspencer...') #6 /home2/sspencer/public_html/naturalsearchblog.com/index.php(17): require('/home2/sspencer...') #7 {main} thrown in /home2/sspencer/public_html/naturalsearchblog.com/wp-content/themes/naturalsearch/footer.php on line 5