The Simpsons & Great Participatory-Viral Marketing
This past Saturday, I mosied over into central Dallas to check out the Kwik-E-Mart that was created to promote The Simpsons film, set to air nationwide later this week. The Kwik-E-Mart was created out of a 7-Eleven convenience store – surely the first ever instance of the subject of a satire being remade to more closely resemble the satire itself. The Dallas Kwik-E-Mart is one of the eleven created nationwide out of 7-Eleven stores, and it’s a simply fantastic piece of viral marketing, participatory marketing – and yes, linkbait.
Read on for more details…
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Posted by Chris Silver Smith of Netconcepts on 07/23/2007 | Permalink | 
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Filed under: Link Building, Marketinglinkbait, Participatory-Marketing, The-Simpsons, The-Simpsons-Movie, Viral-Marketing
