Natural Search Blog


To Use Sitemaps, or Not To Use Sitemaps, That’s the Question

It was really great when Google launched its Sitemaps (recently renamed to Webmaster Tools, as part of their Webmaster Central utilities) – when that happened it was a really great indication of a new time where technicians who wished to help make their pages findable would not automatically be considered “evil” and the SEs might provide tools to help technicians disclose their pages directly. Yahoo soon followed with their own tools, named Yahoo! Site Explorer, and surely MSN will bow to peer pressure with their own submission system and tools.

Initially, I thought that there wasn’t significant advantage to me for using these systems, because I’d already developed good methods for providing our page links to the search engines through the natural linking found in our site navigation systems.

Why should I expend yet more time and resources to dynamically produce the link files?

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AdSense Spider Cross-Pollinates for Google

A few bloggers such as Jenstar have just posted that pages spidered by Google’s AdSense bot are appearing in Google’s regular search results pages. Shoemoney just blogged that Matt Cutts has officially verified that this is happening, saying that this was done so that they wouldn’t have to spider the same content twice, and that Google did this as part of their recent Big Daddy infrastructure improvements.

This has a couple of interesting ramifications for SEO professionals and those of us who are optimizing our sites for Google, since bot detection systems may now need to be updated and since this may essentially be a new way of committing site/page submissions into Google’s indices. And we all thought automated URL submissions were dead! I’ll explain further…. (more…)


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