Yellow Pages Guerilla Ad Campaign
I was speaking at the Search Engine Strategies (“SES”) Conference in Toronto a couple of weeks ago, and was impressed by the YellowPages.ca booth in the exhibit hall:
I’ve seen other, equally-large booths for online yellow pages companies, but this one seemed particularly attention-getting and inviting. The glowing yellow desk and the simple design made the thing very friendly-looking, and the geek in me was drawn to the near-real-time search volume graph they had playing up on one screen. (more…)
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Posted by Chris of Silvery on 06/30/2008
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Filed under: Advertising, brand names, Local Search, Online Directories, Yellow Pages Ad-Campaigns, Advertising, Guerilla-Marketing, Local Search, Yellow Pages
Laser-Projected Graffiti Ads on Buildings
In yet another example of cyberpunk fiction turned to reality, the Graffiti Research Lab has assembled a mobile unit that can project messages (“graffiti”) onto the sides of any large structure using a computer, laser projector, and a bicycle-powered generator. They recently tooled around Barcelona doing this up until the police apparently ticketed them and confiscated the projection equipment. Looking past the mischievous fun of the idea, could this be a new trendy advertising medium, about to take Madison Avenue by storm? Guerilla marketing companies seem to think so – click through for more of my thoughts on the matter.
The Batsignal, by Graffiti Research Lab, Barcelona, 2007
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Posted by Chris of Silvery on 06/11/2007
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Filed under: Advertising, Futurism, Marketing Ad-Campaigns, Ads, Advertising, cyberpunk, Futurism, Guerilla-Advertising, Guerilla-Marketing
