SuperMedia + Dex One = SuperDex
I was recently speculating about a possible SuperMedia – Dex One merger which could be hinted-at by the two companies cross-distribution agreement. If the two companies do merge, what might be their combined product or company brand name? Here’s a portmanteau brandname logo I came up with:
+ 
= 
Actually, I since discovered that “SuperDex” is the trademarked name of a chromatography product, so that potential brand name is in-use and not available!
Perhaps some other brand name could result from the theoretic union of yellow pages companies, like “SuperKnows” or “DexMedia”. Maybe even “DexPages” or “SuperOne”!
It would probably be ultimately least expensive to keep one dominant brand name — I think Superpages has more brand equity overall, so that’s what I would vote towards.
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Posted by Chris of Silvery on 09/10/2010
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Filed under: brand names, Domain Names, Yellow Pages brand names, brand naming, brandnames, Dex One, dexknows, directories, Directory, Internet-Yellow-Pages, iyp, logo design, Logos, Mergers, SuperMedia, superpages, Yellow Pages
Origins of the Google Logo
Wired today has an article on the preliminary Google logo designs – something that aspiring internet commercial artists should check out.
One of the designs is obviously referencing Op Art to give a modernistic feel. Another treats the second “O” as a sort of loose metaphor for the web or to symbolize multidimensionality. Yet another uses a magnifying glass for the second “O” — a much more literal representation for a search engine which we used to see really frequently in the earlier years of the internet (remember stuff like the old WebCrawler logo?).
I think the version they ultimately used is the best/strongest one, even though I think it likely owes something to eBay’s playful/colorful logo.
The original designer of the Google logo was Ruth Kedar, an assistant professor at Stanford at the time. She noted, “I had no idea at the time that Google would become as ubiquitous as it is today, or that their success would be of such magnitude”.
Ubiquitous it is indeed. As I noted two months ago, the frequency of use of the Google logo and its familiarity within the popular culture have been growing to the point of actually being a little bit of a danger from the viewpoint of being able to protect the marks as intellectual property.
The Google name is on everyone’s lips.
Copyright Silver Smith 2007. All rights reserved.
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Posted by Chris of Silvery on 02/12/2008
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Filed under: Design, Google Commercial Art, Google, Google-Logo, Graphic Design, Logo, Logos
The Ultimate Online Ad: Own The Google Logo
Google today changed their logo to celebrate the 50th anniversary of the Lego brick:
I think this may be the first time that they’ve used the logo to honor another company or product. This must be the very pinnacle of both product placement and internet advertising, combined! Millions of people go to the Google homepage every day, so this gives Lego company a nice piece of exposure.
What would you need do if you’d like to get that sort of advertisement or endorsement? (more…)
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Posted by Chris of Silvery on 01/28/2008
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Filed under: Advertising, Google, Monetization of Search Advertising, Google, Lego, LEGOs, Logos
Google Maps Now Sports Special Logo Treatment
I noticed that Google Maps started using a special logo treatment this morning:
The logo is apparently promoting Geography Awareness Week 2007.
Google has done various logos promoting holidays and other special events on the main Google logo for quite a number of years, but I believe this is one of the first ever done on one of their vertical search properties. Unfortunately, the logo doesn’t link to the special event page, and it looks a lot like a roasted turkey — the smallness of it makes it hard to read visually, so I’m betting a lot of Google Maps users won’t have a clue as to what this is signifying.
Update: the Google Lat Long blog mentions their support of Geography Awareness Week.
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Posted by Chris of Silvery on 11/13/2007
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Filed under: Google, Local Search, Maps, Marketing Google, Google-Maps, Logos
