Asian & Chinese PPC & SEM - Netconcepts Marketer Allen Qu to Speak at SMX China @ Timev
Many of you know that Netconcepts not only operates out of Madison, Wisconsin, but we also have offices in New Zealand, and we do quite a bit of internet marketing and website design work in the still-nascent Asian and Oceanic markets.
For those interested in our work in SEO & SEM in Asia, one of Netconcepts’ marketers, Allen Qu, will be speaking at the upcoming SMX China @ Timev conference in Xiamen, China during April 18 & 19.
I had a chance to visit with Allen back in February, and I can tell you he is extremely savvy in managing our client’s PPC campaigns that are running in Chinese search engines such as Baidu and Google China. Allen will be speaking at SMX China on a panel focussed on PPC ad management, although he is also expert in natural search marketing as well.
Chinese and Asian search markets are considered to be the new frontier in terms of areas for greatest potential future revenue and search audience growth.
If you’re interested in contacting our New Zealand office from the US, their morning office hours overlap US afternoon hours on Mondays through Thursdays. Our NZ office can be phoned at: +64 9 476-4601
Popularity: 9% [?]
Posted by Chris Silver Smith of Netconcepts on 04/02/2008 | Permalink | 
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Filed under: Advertising, Conferences, Marketing, Monetization of SearchAsia SEM, Asian SEM, China SEM, Chinese SEM, SMX China
The Ultimate Online Ad: Own The Google Logo
Google today changed their logo to celebrate the 50th anniversary of the Lego brick:
I think this may be the first time that they’ve used the logo to honor another company or product. This must be the very pinnacle of both product placement and internet advertising, combined! Millions of people go to the Google homepage every day, so this gives Lego company a nice piece of exposure.
What would you need do if you’d like to get that sort of advertisement or endorsement? (more…)
Popularity: 45% [?]
Posted by Chris Silver Smith of Netconcepts on 01/28/2008 | Permalink | Email
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Filed under: Advertising, Google, Monetization of SearchAdvertising, Google, Lego, LEGOs, Logos
ReachLocal Becomes Authorized Google Adwords Reseller
ReachLocal announced today that they’ve formed a strategic alliance with Google to become an authorized Adwords reseller. Kevin Heisler at SEW reports that this will give them a leg up on competitors in local search who won’t benefit from the same status in the Google ecosystem.
ReachLocal also sells local ads into Yahoo!, MSN, Ask, AOL, and my old company, Superpages.com.
I was privileged to be given a tour of the ReachLocal offices here in Dallas back in September, (more…)
Popularity: 26% [?]
Posted by Chris Silver Smith of Netconcepts on 01/08/2008 | Permalink | Email
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Filed under: Google, Local Search, Monetization of Search, News, Yellow PagesAdwords, Google, Google Adwords, Local Search, online-advertising, ReachLocal
Verizon Hijacks Mistyped Domains
I was stunned today to read this report by Martin Bosworth at Consumeraffiars.com on how Verizon is delivering up custom search results pages to fiber-optic users when they misspell domain names. Since I started working from home here in the Dallas area this Spring, I’d upgraded to Verizon’s FiOS service, so this change would affect me directly. Indeed, after a moment’s worth of testing, I see that I am being sent to a Verizon search results page when I type in a domain name that doesn’t exist:
It’s not all that surprising that Verizon might do this, since they oppose net neutrality, but for users like myself, this is highly undesirable. I’ve been highly complimentary about Verizon’s FiOS service, because I’ve had excellent speed and high quality from it. I work from home providing expertise around internet technologies, so it’s vital that I be able to clearly experience the internet just as the majority of the rest of internet users out there, so having Verizon meddling with what’s delivered up to me is not cool.
If you all recall, another company did something quite similar to this back in 2003: Verisign previously did something quite similar when they abruptly launched their “Site Finder” service which
Popularity: 12% [?]
Posted by Chris Silver Smith of Netconcepts on 11/05/2007 | Permalink | Email
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Filed under: Domain Names, Monetization of Search, News, Worst Practices, technologyDomain Names, InfoSpace, net-neutrality, VeriSign, Verizon, Yahoo
Yes, you can automate SEO - we’ve done it!
Loren Baker at Search Engine Journal wrote a post highlighting Commerce360’s stated intention to build automatic optimization software, using a lot of venture capital they raised for this purpose. Loren asks, “Can SEO Be Automated?”
Inspired by this thread, Lisa Barone at Bruce Clay, Inc. responds with “You Can’t Automate Search Engine Optimization” (which is just the tiniest bit ironic, since Bruce Clay’s Dynamic Site Mapping tool arguably provides a level of automated search optimization).
While Commerce360 is looking to create search optimization automation, we’ve already been accomplishing it for quite some time here at Netconcepts, as I outlined in an earlier article on Automatic Search Engine Optimization. So, do I think SEO can be automated? Hell, yes!
Popularity: 10% [?]
Posted by Chris Silver Smith of Netconcepts on 09/21/2007 | Permalink | Email
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Filed under: HTML Optimization, Marketing, Monetization of Search, SEO, Search Engine Optimization, Tools, technologyAutomatic-Search-Engine-Optimization, Automatic-SEO, GravityStream, Netconcepts, SEO, SEO-Web-Services
Should you buy search ads for your brand keywords?
I confess, as a search engine optimizer, I used to think that buying ads for one’s own brand name was a complete waste of money. After all, all companies should rank in top slots for their own brand name(s), if they’re doing their SEO right, and if you’re ranking tops then people will be able to find you if they’re looking for you. As such, I thought that buying ads for your own name was just paying for clicks that should rightly come to you anyway.
But over time, I’ve heard other experts stating that their research shows that having ad presence for brands along with natural search ranking appears to enhance overall click through rates in a synergistic manner. And, with greater experience, I’ve seen a number of cases when companies really should be buying their own brand name keywords for ads!
I see that George Michie over at the Rimm-Kaufman Group criticized a recent Microsoft study claiming that some advertisers are wasting money by buying their own brands in paid search ads — and I think George was right to criticize this. Read on and I’ll elaborate…
Popularity: 13% [?]
Posted by Chris Silver Smith of Netconcepts on 08/24/2007 | Permalink | Email
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Filed under: Advertising, Monetization of Search, Paid Search, brand namesAtlas-Study, brand names, brand-ppc, brand-search, Microsoft-Ads, Paid Search, paid-vs-natural, Pay-Per-Click, ppc
7 Habits of Highly Effective PPC Advertisers
I just saw this great article on “Seven Habits Of Highly Effective Pay-Per-Click Advertisers” by John Ellis, who does search marketing for Gaylord Entertainment, and I thought it was worth highlighting.
Some of the tips include:
- Control spending by adjusting bid amounts, not daily spend budget
- Conversion matters, not click-through rate (CTR)
- Avoid bidding up for top position
…and more. I think there’s some great stuff here - both for paid search newbies as well as veterans.
Popularity: 8% [?]
Posted by Chris Silver Smith of Netconcepts on 05/31/2007 | Permalink | Email
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Filed under: Monetization of Search, Paid SearchPaid Search, Pay-Per-Click, ppc, PPC-Tips, Search-Engine-Marketing
Sneak Peek: Chasing The Long Tail of Natural Search
Phew - After 7 long months slogging away, we will finally officially release the long awaited white paper “Chasing the Long Tail of Natural Search” next week Monday (Aug 7th) at SES San Jose and the Etail Philadelphia show.
One is always a little cautious about postulating grand theories into the wide world. But after studying over 1 million unique unbranded keywords across 25 major retailer search programs, we couldn’t resist - referring to the concept we outline as “Page Yield Theory.” This is an underpinning notion that the “long tail” of unbranded search keyword traffic is inextricably linked to the website’s number of uniquely indexable site pages. To those of us who subscribe to the “every-page-should-sing-its-own-song” philosophy, that seems like an obvious statement.
Yet the challenge behind it, and the impetus for the research, arose from the fact that many (unoptimized) well-branded multichannel retailers have 10’s/100’s of thousands of unique and indexed website pages. However most of their natural search traffic (usually over 90%) comes from searches related to their own company name. How could such strong brands and massive websites produce such little traffic for generic terms, terms other than the company name?
Popularity: 6% [?]
Posted by Brian Klais of Netconcepts on 08/04/2006 | Permalink | Email
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Filed under: Conferences, Keyword Research, Monetization of Search, SEO, Search Engine Optimizationkeyword-optimization, Long-Tail, Retail-Marketing, yield-optimization
Afraid of Click Fraud? Try Pay-For-Call
Back when the internet’s structure was created, it was set up with protocols focused upon linking distributed info together and making info easily accessible. Growth happened since then (understatement of the year), and people invented a lot of new systems on top of that existing structure which were never anticipated in the original internet design. Since the original system was built without these new paradigms in mind, all sorts of problems and weaknesses have arisen which were not addressed in those original architecture standards. Security, identity of users and site owners, traceability, authenticity — all these aspects have been cited as we have tried to control and limit things like spam, hacking, fraud, denial-of-service attacks, etc.
As online advertising evolved on the internet, and moved from a pay-for-impressions model to something closer to pay-for-performance models, the backbone internet architecture didn’t evolve in sync with it. So, all the attendant weaknesses or limitations are also impacting the online advertising industry.
So, where does that leave us with our PPC ads? Is there a solution for Click Fraud? Read on, and I’ll explain…
(more…)
Popularity: 3% [?]
Posted by Chris Silver Smith of Netconcepts on 03/31/2006 | Permalink | Email
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Trackback | Comments (1) | Comments RSS | Filed under: Monetization of Search, Paid Search
Drop your bids if your keyword is on this list
Anybody who’s bidding in Google AdWords on any of the words in this list of top-paying AdSense keywords better drop their bids or stop syndicating your ads on the AdSense network, or be prepared to pay for a bunch of worthless non-converting traffic. That’s because it’s about to become a feeding frenzy of bloggers and site owners on the AdSense network optimizing their content to get ads for these top-paying keywords to show up on their sites.
Popularity: 3% [?]
Continue reading »Posted by Stephan Spencer of Netconcepts on 03/30/2006 | Permalink | Email
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