Are you an SEO Superhero?
I was tickled to see these SEO Superhero t-shirts that Covario was giving away to attendees of the SMX West conference in Santa Clara this week:
Naturally, I got my t-shirt sporting the SEO Superman-esque logo! I don’t wear t-shirts a whole lot, but this is one I’ll definitely wear sometimes.
It felt odd not to see Stephan Spencer, VP at Covario, at the SMX conference, since he’s been such a search marketing juggernaut over the past few years and his book, The Art of SEO, just came out. But, I understand that he may be hitting some other conferences, and these speaking gigs can sap the energy out of one really quickly.
There’s not a lot of companies that could pair themselves up with an SEO superhero promotion and still be taken seriously, but I think Covario can do it. I know from formerly working with Netconcepts that their automated SEO solution, GravityStream, is an awesome service, and pairing it up with Covario’s analytics makes for a very strong combination. As a technologist, I certainly think it’s best to simply program a site to have excellent optimization for search rankings, but I’ve seen time and again when large companies are unable to get past bureaucratic IT development processes to roll something out in a timely fashion. For those companies, GravityStream is a really good solution.
For all of you who also attended the SMX West conference, did you get your SEO superhero t-shirts? How often will you wear them?
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Posted by Chris of Silvery on 03/05/2010
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Filed under: Conferences, SEO, Search Engine Optimization Covario, Netconcepts, SEO Superhero, SMX, SMX West, t-shirts
Relationship Between Link Growth And Indexation
With every passing day, the number of websites and hence the number of web pages are growing at an explosive rate on the internet. This can cause a major headache to the search engines as they gear up to meet the challenge of crawling and subsequently indexing the new sites popping up everywhere in the cybersphere.
Today, when a new web site is launched, it will take a while before its pages get crawled and indexed in Google. With the increasing strain on hardware and resources due to the rapid growth of new sites, Google has become very strict in its policy of admitting sites and retaining web pages of sites in its index. It is a case of survival of the fittest in cyberspace.
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Posted by Ravi of Netconcepts Ltd. on 11/29/2009
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Filed under: Link Building, PageRank, SEO, Search Engine Optimization Add new tag, auckland seo firm, baclinks, crawling, directory submission, editorial links, external linking profile, google index, indexation, link growth, link growth patterns, linkbait, linkerati, natural link building, Netconcepts, PageRank, ppc services, search engine optimisation, value of deep links, virtual real estate
Inbound Deep Links Benefit Page Rank Distribution Sitewide
Many a time, you would have come across sites (especially the large ones) where the deeper you dig into the site hierarchy, you can see the Pagerank toolbar grayed out or having a value 0. In general, the home page is the starting point for a website and it accrues the maximum Page rank.
The entire domain’s authority and trust is reflected by this page rank value. The home page then tends to distribute this page rank to the first level (categories), the second level (sub-categories) and the third level product pages which we often refer to as link juice. In general, the first level pages tend to derive the maximum link juice from the home page. But in a site with excessive number of sub-categories and product pages (money pages), the pagerank distribution is not proportional with some gaining link juice and a large majority not gaining any.
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Posted by Ravi of Netconcepts Ltd. on 11/15/2009
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Filed under: Link Building, PageRank, SEO, Search Engine Optimization, Site Structure auckland search engine marketing, categories and sub-categories, decent internal link juice flow, domain authority, domain trust, google index, great internal link juice flow, inbound deep links, internal link juice flow, internal linking architecture, marginal internal link juice flow, Netconcepts, page rank distribution, pagerank sculpting, pagerank threshold, ppc services, product pages
SEO Followed By Website Optimization - Beat Your Competition
As search marketers, most SEO professionals are focused on the optimization aspects (both on page and off page) that will help a site achieve top rankings in the SERPs of the major search engines. The complexity of achieving top rankings increases by the day with the algorithms focusing more and more on factors that cannot be manipulated by a site owner/webmaster.
In this scenario, it is imperative that a site owner with a fairly new site maximizes her chances of retaining as many visitors to her site as possible by giving them an opportunity to communicate with her site through a comment on her blog, leaving feedback or collecting the visitor’s email address.
This will allow her to sell products/services on the backend through email marketing. This is where website optimization techniques coupled with solid SEO strategy can pay huge dividends in the long run.
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Posted by Ravi of Netconcepts Ltd. on 10/18/2009
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Filed under: Marketing, Monetization of Search, SEO, Search Engine Optimization auckland ppc marketing, auckland search marketing consultancy, buyers keywords, buying mode, call to action, collecting email address, conversion rate optimization, cost per acquisition, cpa marketing, cro, feedback collection, free traffic, information seekers, Netconcepts, paid traffic, research and review mode, sales funnel optimization, search engine optimisation, selling benefits of product/service, SEO, website optimization, website optimizer
Key Factors To Include In Competitive Analysis
As a site owner, you would be analyzing the Google SERPs (Search Engine Result Pages) frequently to see the sites ranking on Page 1 for terms that are of particular interest to your business or niche. Today it is vital to rank in the top 5 results on the first page to get the lion’s share of user clicks (approximately 70%).
Ranking below the fold on page 1 or on succeeding pages is not going to help your site’s cause in gaining better visibility and hence more traffic. The key factors you have to consider when doing a competitive analysis to dethrone a site ranking in the top 5 results and get your site listed in its place is what constitutes the meat of this post.
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Posted by Ravi of Netconcepts Ltd. on 10/11/2009
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Filed under: SEO, Search Engine Optimization anchor text of inbound links, auckland search engine optimisation, competitive analysis factors, domain diversity, domain metrics, domain mozRank, domain size, domain trust, external links, keyword targeting, linking domains, mR or mozRank, mT or mozTrust, page metrics, PageRank, SEO
Google Maps Should Consider A Canonical Phone Number Tag
Google Maps, local search engines, internet yellow pages and other online business directories often receive biz listing info from a great many sources and must merge it together (see my description of this in Eric Enge’s interview with me). When this happens, loads of variations in the business’s name, address and even phone number can cause listing data to fail to be merged. All this makes me think we might need a “Canonical Tag” for phone numbers! Read on, and I’ll elaborate… (more…)
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Posted by Chris of Silvery on 09/28/2009
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Filed under: Local Search, Local Search Optimization, Maps, Online Directories, Research and Development, SEO, Search Engine Optimization, Yellow Pages canonical phone number tag, canonical phone tag, canonical tag, Google-Maps, hCard, hcard microformat, local-search-engine-optimization, local-SEO, microformats, phone number, phone numbers, phones, proposed microformat, Yellow Pages
Unique Content And Its SEO Implications
The world wide web is still dominated by content on websites though audio and video content have come to stay. There is no sign of textual content and its importance dissipating in the eyes of search engines in the future.
There is a crying need for unique quality content nowadays. Copywriters are in demand and I have come across cases where journalists in leading dailies and magazines have kicked their full time jobs and taken to writing content for the web. But the uniqueness of the content has come under the scrutiny of the major search engines.
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Posted by Ravi of Netconcepts Ltd. on 09/20/2009
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Filed under: Best Practices, Content Optimization, SEO, Search Engine Optimization Affiliate Marketing, auckland seo consultancy, content categories, content duplication filter, domain diversity, editorial content, machine built content, main index, organic seo, page rank threshold, paid search marketing, search-engine-algorithms, seo implications, unique content, user generated content ugc
Local Store Inventories Might Help Yellow Pages SEO
In an article posted on Search Engine Land this morning, I outline how Google Maps are increasingly appearing for keyword searches, reducing referral traffic to internet yellow pages. In a brief companion piece, I also mention how embattled yellow pages should step-up their SEO game. If Google Trends is truly indicative of a sea-change that is hitting online yellow pages sites, then they must do something about it:
Natural Search Performance of Top Yellow Pages Sites in Google
(Click to enlarge)
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Posted by Chris of Silvery on 09/14/2009
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Filed under: Content Optimization, Marketing, Online Directories, SEO, Search Engine Optimization, Yellow Pages Internet-Yellow-Pages, inventories, inventory, iyp, Local Search, local store inventories, local-search-engine-optimization, local-SEO, NearbyNow, Online-Yellow-Pages, ShopLocal, store inventory sites, superpages, Where2GetIt, Yellow Pages, yellow pages seo
10 Practical Actionable SEO Tips To Boost Your Website Visibility
Today’s post covers ten practical actionable SEO techniques that can give your site a major boost and help it achieve better visibility in the major search engines. These observations are made by Whitespark, a SEOmoz member who attended the recent SEOMoz PRO Training series.
These tips are easy to implement and will suit a majority of the businesses on the web. With paid traffic getting more expensive with each passing day (and yet providing only 12% of traffic on the web), it is high time all website owners started ramping up their organic seo efforts. These tips will certainly help in improving a site’s natural search visibility which still accounts for 88% of the traffic on the web.
There are a few proprietary tools (created by SEOMoz) that are mentioned in the post. These tools do a great job of automating the mundane tasks thus saving valuable time and giving great results to help you plan your strategy. You have to be a paid PRO member to access these tools.
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Posted by Ravi of Netconcepts Ltd. on 09/06/2009
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Filed under: Best Practices, Conferences, Link Building, Local Search Optimization, SEO, Search Engine Optimization, Tools 301 redirects, adwords keyword tool, competitor link finder tool, google local listing optimization, green business, high search and low competition keywords, identify competitor backlinks, link request from customer, paid advertisements on google content network, seth's marketing opportunity calculator, top pages tool
Search Engine Ranking Factors in 2009
Recently, SEOmoz released a fantastic biennial search engine rankings report. Every two years, SEOmoz interviews the top 100 minds in the SEO industry. This time, they have gathered data from the top 72 SEO professionals to give a clear idea of how the search engines rank documents.
This aggregate data gives any SEO professional the key factors that Google uses when it comes to ranking sites on the SERPs. It is a thoroughly interesting read and will assist all SEO professionals be it a beginner or an advanced level practitioner.
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Posted by Ravi of Netconcepts Ltd. on 08/31/2009
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Filed under: Best Practices, Search Engine Optimization auckland organic search, auckland ppc services, auckland seo, cloaking by cookie detection, cloaking by Javascript, content freshness, diversity of link sources, domain link diversity, domain name search queries, domain registration length, domain trust, external link popularity, external links to trusted sites, geo targeting factors, global link popularity of domain, hiding text with same colored text/background, historical click through rate, internal linking architecture, keyword in root domain name, keyword in title tag, link acquisition from link brokers, link acquisition from link sellers, link source diversity, links to webspam pages, negative factors affecting external link, negative ranking factors, netconcepts new zealand, on page keyword specific ranking factors, on page non keyword specific ranking factors, page specific link popularity ranking factors, paid links, search engine ranking factors, site architecture of domain, sitewide link based ranking factors, social media ranking factors, stumbleupon data, top 3 contentious factors, top 3 ranking factors, twitter data, usage data ranking factors
