Inbound Deep Links Benefit Page Rank Distribution Sitewide
Many a time, you would have come across sites (especially the large ones) where the deeper you dig into the site hierarchy, you can see the Pagerank toolbar grayed out or having a value 0. In general, the home page is the starting point for a website and it accrues the maximum Page rank.
The entire domain’s authority and trust is reflected by this page rank value. The home page then tends to distribute this page rank to the first level (categories), the second level (sub-categories) and the third level product pages which we often refer to as link juice. In general, the first level pages tend to derive the maximum link juice from the home page. But in a site with excessive number of sub-categories and product pages (money pages), the pagerank distribution is not proportional with some gaining link juice and a large majority not gaining any.
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Posted by Ravi of Netconcepts Ltd. on 11/15/2009
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Filed under: Link Building, PageRank, Search Engine Optimization, SEO, Site Structure auckland search engine marketing, categories and sub-categories, decent internal link juice flow, domain authority, domain trust, google index, great internal link juice flow, inbound deep links, internal link juice flow, internal linking architecture, marginal internal link juice flow, Netconcepts, page rank distribution, pagerank sculpting, pagerank threshold, ppc services, product pages
Key Factors To Include In Competitive Analysis
As a site owner, you would be analyzing the Google SERPs (Search Engine Result Pages) frequently to see the sites ranking on Page 1 for terms that are of particular interest to your business or niche. Today it is vital to rank in the top 5 results on the first page to get the lion’s share of user clicks (approximately 70%).
Ranking below the fold on page 1 or on succeeding pages is not going to help your site’s cause in gaining better visibility and hence more traffic. The key factors you have to consider when doing a competitive analysis to dethrone a site ranking in the top 5 results and get your site listed in its place is what constitutes the meat of this post.
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Posted by Ravi of Netconcepts Ltd. on 10/11/2009
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Filed under: Search Engine Optimization, SEO anchor text of inbound links, auckland search engine optimisation, competitive analysis factors, domain diversity, domain metrics, domain mozRank, domain size, domain trust, external links, keyword targeting, linking domains, mR or mozRank, mT or mozTrust, page metrics, PageRank, SEO
Link Building Tactics That Influence Search Engine Ranking Factors
Today’s post dwells on the discussion of link buillding tactics that influence search engine ranking factors in 2009. Link acquisition is a key component of the ranking algorithms. The number of external links pointing to your site and the anchor text contained therein can certainly propel your site to the top of the search results pages.
I will be discussing only the top 4 factors under each section with a mention of the value score allotted by the SEO professionals . This biennial survey by Rand Fishkin at SEOMoz picks the brains of the top 72 SEO professionals from all over the world and their collective wisdom is presented in this post.
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Posted by Ravi of Netconcepts Ltd. on 09/13/2009
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Filed under: Best Practices, Link Building, PageRank, Searching, SEO blogging, blogosphere, content creation, domain trust, editorial content, editorial link, effectiveness of link building tactics using seo, global authority of domain, keyword anchor text of link, link building tactics for seo, link-bait, PageRank, pagerank passed by a link, press release, public relations, TrustRank, value of external links, viral content creation
Search Engine Ranking Factors in 2009
Recently, SEOmoz released a fantastic biennial search engine rankings report. Every two years, SEOmoz interviews the top 100 minds in the SEO industry. This time, they have gathered data from the top 72 SEO professionals to give a clear idea of how the search engines rank documents.
This aggregate data gives any SEO professional the key factors that Google uses when it comes to ranking sites on the SERPs. It is a thoroughly interesting read and will assist all SEO professionals be it a beginner or an advanced level practitioner.
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Posted by Ravi of Netconcepts Ltd. on 08/31/2009
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Filed under: Best Practices, Search Engine Optimization auckland organic search, auckland ppc services, auckland seo, cloaking by cookie detection, cloaking by Javascript, content freshness, diversity of link sources, domain link diversity, domain name search queries, domain registration length, domain trust, external link popularity, external links to trusted sites, geo targeting factors, global link popularity of domain, hiding text with same colored text/background, historical click through rate, internal linking architecture, keyword in root domain name, keyword in title tag, link acquisition from link brokers, link acquisition from link sellers, link source diversity, links to webspam pages, negative factors affecting external link, negative ranking factors, netconcepts new zealand, on page keyword specific ranking factors, on page non keyword specific ranking factors, page specific link popularity ranking factors, paid links, search engine ranking factors, site architecture of domain, sitewide link based ranking factors, social media ranking factors, stumbleupon data, top 3 contentious factors, top 3 ranking factors, twitter data, usage data ranking factors
Domain Diversity – Key Metric For Higher Google Rankings
Domain diversity is an important SEO factor that is crucial for a site in order to rank well on the Google SERPs. This is achieved by the site gaining inbound links from a diverse set of domains. This is a daunting task as it is not easy to get inbound links. The best way to achieve this is for the site to contain top quality content that makes it a standout in the industry in which it operates.
Research done by the experts at SEOmoz indicated (above the 95% confidence level) that domain diversity is a key metric that helps a site achieve top rankings. The diversity here refers to the number of links coming from a variety of root domains to the site in question.
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Posted by Ravi of Netconcepts Ltd. on 07/12/2009
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Filed under: Best Practices, Link Building, Search Engine Optimization, SEO anchor text, auckland search engine marketing, blog integration, consolidation of links, domain authority, domain diversity, domain trust, inbound links, metric for higher google rankings, microsites, Netconcepts, topical focus
PageRank Sculpting – The Nofollow Debate
At SMX Advanced in Seattle last month, Matt Cutts made his intentions clear when he advised SEOs not to waste too much time on internal page rank sculpting using the nofollow tag and instead concentrate on spending that time on creating useful content.
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Posted by Ravi of Netconcepts Ltd. on 06/21/2009
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Filed under: PageRank, Search Engine Optimization, SEO domain rank, domain trust, flowing link juice, information architecture, internal page rank sculpting, nofollow tag, page crawling, page inclusion in google index, page level rank, page level trust, page rank evaporation, pagerank sculpting, pr leak, site architecture
