Search Engine Ranking Factors in 2009
Recently, SEOmoz released a fantastic biennial search engine rankings report. Every two years, SEOmoz interviews the top 100 minds in the SEO industry. This time, they have gathered data from the top 72 SEO professionals to give a clear idea of how the search engines rank documents.
This aggregate data gives any SEO professional the key factors that Google uses when it comes to ranking sites on the SERPs. It is a thoroughly interesting read and will assist all SEO professionals be it a beginner or an advanced level practitioner.
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Posted by Ravi of Netconcepts Ltd. on 08/31/2009
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Filed under: Best Practices, Search Engine Optimization auckland organic search, auckland ppc services, auckland seo, cloaking by cookie detection, cloaking by Javascript, content freshness, diversity of link sources, domain link diversity, domain name search queries, domain registration length, domain trust, external link popularity, external links to trusted sites, geo targeting factors, global link popularity of domain, hiding text with same colored text/background, historical click through rate, internal linking architecture, keyword in root domain name, keyword in title tag, link acquisition from link brokers, link acquisition from link sellers, link source diversity, links to webspam pages, negative factors affecting external link, negative ranking factors, netconcepts new zealand, on page keyword specific ranking factors, on page non keyword specific ranking factors, page specific link popularity ranking factors, paid links, search engine ranking factors, site architecture of domain, sitewide link based ranking factors, social media ranking factors, stumbleupon data, top 3 contentious factors, top 3 ranking factors, twitter data, usage data ranking factors
Search Engine Crawling and Indexing Factors
The post today is about getting a site crawled and indexed effectively by the major search engines. It can be frustrating for a site owner to find that her newly built site with bells and whistles is just not appearing on the Google SERPs for a search query relevant to her business.
It is a good idea to have some knowledge of the factors that influence the crawling of a site and its successful indexing before the site ranks on the SERPs. The site can be built in a user friendly way that allows the spiders to know what to crawl and how frequently to crawl.
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Posted by Ravi of Netconcepts Ltd. on 07/05/2009
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Filed under: Search Engine Optimization, SEO, Spiders backlinks, content freshness, crawling factors, domain importance, duplicate-content, external links, Feeds, google-webmaster-tools, increase crawl rate, Links, PageRank, query deserves freshness, search engine crawling, search engine indexing, signals, supplemental index, technical factors, unique content
