Natural Search Blog


Relationship Between Link Growth And Indexation

With every passing day, the number of websites and hence the number of web pages are growing at an explosive rate on the internet. This can cause a major headache to the search engines as they gear up to meet the challenge of crawling and subsequently indexing the new sites popping up everywhere in the cybersphere.

Today, when a new web site is launched, it will take a while before its pages get crawled and indexed in Google. With the increasing strain on hardware and resources due to the rapid growth of new sites, Google has become very strict in its policy of admitting sites and retaining web pages of sites in its index. It is a case of survival of the fittest in cyberspace.

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Inbound Deep Links Benefit Page Rank Distribution Sitewide

Many a time, you would have come across sites (especially the large ones) where the deeper you dig into the site hierarchy, you can see the Pagerank toolbar grayed out or having a value 0. In general, the home page is the starting point for a website and it accrues the maximum Page rank.

The entire domain’s authority and trust is reflected by this page rank value. The home page then tends to distribute this page rank to the first level (categories), the second level (sub-categories) and the third level product pages which we often refer to as link juice. In general, the first level pages tend to derive the maximum link juice from the home page. But in a site with excessive number of sub-categories and product pages (money pages), the pagerank distribution is not proportional with some gaining link juice and a large majority not gaining any.

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The Future Of SEO

Today’s post covers a very interesting topic – The future of SEO and is based on a Whiteboard Friday discussion by Rand Fishkin at SEOmoz. The search marketing industry is today poised on the brink of explosive growth and is seen to be the major source of advertising eclipsing the likes of the traditional mediums such as television and print media.

It is an interesting trip to the future and Rand’s views are equally interesting on what would be relevant in 5 to 10 years from now. He admits these are his personal views and is not an indicator of things to come. But it is a good reminder to be ready for it if it materialises in future.

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